AppsFlyer · Mobile Attribution

Know exactly where every install comes from.

Every ad dollar deserves an answer. I set up AppsFlyer end to end — SDK, SKAdNetwork, deep links, and postbacks — so you can see which channels, campaigns, and creatives actually drive installs and revenue. On iOS especially, that's the difference between guessing and knowing.

Growth Marketing Subscriptions & Revenue

app.appsflyer.com/overview

AppsFlyer dashboard from a live campaign

AF AppsFlyerOverview

Last 30 days

ROAS · D7

Profitable

Active Users

Rolling 30-day

Revenue · 30d

Attributed

Ad Spend · 30d

Across networks

Installs by source · daily

0 non-organic 0 organic +2445%

Non-organic Organic

Day 1Day 7Day 14

30-day AppsFlyer snapshot from a live campaign I run.

How attribution works

From ad tap to attributed revenue

Every install is traced back to the exact source — even on privacy-restricted iOS — so your networks optimize on real conversions.

Ad tap

A user taps your ad on Meta, TikTok, Google, or Apple Search Ads.

Install & first open

The app installs and the AppsFlyer SDK fires on first launch.

AppsFlyer + SKAN

SDK plus SKAdNetwork 4.0 attribute the install — privacy-safe on iOS.

Attributed revenue

Installs, events, and revenue map back to campaign, creative, and LTV.

What I set up

A measurement stack that actually holds up

Full AppsFlyer implementation — from SDK to conversion values to true ROAS — configured for iOS privacy and built to scale.

SDK Integration

AppsFlyer SDK wired into iOS, Android, Flutter, and React Native — install tracking, in-app events, and revenue mapped cleanly to your funnel.

SKAdNetwork 4.0 Setup

iOS privacy done properly — SKAN 4.0, a clean conversion-value schema, and postback windows so paid iOS stays measurable after ATT.

OneLink Deep Linking

OneLink deep links and deferred deep linking — send users to the right screen on first open, from any ad, email, QR, or referral.

Ad-Network Postbacks

Meta, TikTok, and Google Ads connected with server-side postbacks and S2S events, so every network optimizes on real conversions.

Cohort & LTV Analysis

Cohort, retention, and LTV reporting plus raw-data / Data Locker exports — the numbers behind every scaling decision.

True ROAS

RevenueCat subscription revenue piped into AppsFlyer as revenue events, so ROAS reflects actual dollars — not just installs.

RevenueCat setup

Why attribution matters

Without an MMP, iOS is a black box

Since App Tracking Transparency, the ad networks can't see most of your iOS conversions on their own — installs slide into "unattributed" and your reported ROAS quietly lies to you. A mobile measurement partner is how you get the truth back.

AppsFlyer + SKAdNetwork 4.0, configured correctly, rebuild lost signal with privacy-safe conversion values.
Deep links, postbacks, and revenue events tie every dollar back to a campaign, creative, and channel.
You make budget calls on real numbers — scale what works, cut what doesn't — instead of gut feel.